Less Effort, More Style with the New Fragrance of AXE Black!

Bamboo Mañalac: “When you strip it down to the essentials, that’s where the magic happens. In music, less is more. That goes with fragrance too. Less effort, more style.”

Nothing says ‪#‎LessEffortMoreStyle‬ than a man who sprays on the light and refined fragrance of AXE Black. Last April was an exciting time for AXE Philippines as it launched the new AXE BLACK fragrance at the Shooting Gallery Studios in Makati City, Philippines.

Finally, resident hottie Solenn Heussaff and KC Montero had the opportunity to reveal the new fragrance of AXE Black.

WARNING: This post contains a photo compilation of some of the hottest names in the mainstream entertainment industry. Photos courtesy of A. Gonzales.

Introducing Axe Black.

The new AXE Black fragrance was created for the man who exudes quiet confidence. Its light and refined fragrance makes an ideal partner for the understated man. It’s impressionable, without really going over the top.

Solenn Heusaff, Bamboo Mañalac and KC Montero
Solenn Heusaff, Raymond Gutierrez and Frank Magalona at the Pop-up Bar
The confident Bamboo, Axe Black’s newest endorser, sings during the much-anticipated launch.

The AXE Black Ambassadors. Meet Fabio Enrique, Victor Basa, and Frank Magalona. They are the men who embody AXE Philippines’ mantra: “Less Effort, More Style.”

Fabio Ide is #AxeBlackFabio.
Frank Magalona is #AxeBlackFrank.
Victor Basa is #AxeBlackVictor.

The sexy resident hottie Solenn Heussaff.
KC Montero.

Look at the rest of the celebrities who came to party with Axe Philippines!

Maxene Magalona.
James Reid.
Phoemela Baranda.
Carla Humphries.
Asia’s Next Top Model finalist Katarina Rodriguez.
Lauren Young.

Watch for the Axe Black Pop-up Bar Series Victor, Fabio and Frank already gave the audience a sneak peek of their bar concepts that define the understated guy during the launch. These pop-up bars will bring to life the understated world of AXE Black. Now the question is: where and when exactly will we catch these pop-up bars? We’ll find out soon. Watch for Axe Philippines’ Pop-up Bar Series starting this June.

Get to see more of #AxeBlack’s ambassadors: Fabio, Victor, Bamboo and Frank at the Pop-up Bars

For more details, log on to http://www.AXEphilippines.com and follow @axephilippines on Facebook, Twitter and Instagram.


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